It’s critical you know the difference between waving and drowning in your marketing.
Please don’t make the mistake of coming across as drowning when what you really want to do is wave, greet and give a big hug to your prospects.
As you will see below it’s a slight difference that makes a BIG impact on your results. Waving brings life to your business and drowning is an ugly truth you just want to avoid at all costs.
I was struck by a poem when I was in high school that still resonates very powerfully with me several decades later and it powerfully illustrates an Ugly Truth about what a lot of people are doing right and wrong in marketing their business (scroll down for poem).
I really, really don’t want you to be seen as if you are drowning when really what you want to do in your business is wave!
The Ugly Truth is that most women I meet only market when they are looking for new clients or are even desperate for them. They have no infrastructure, no plan, they are just randomly trying Facebook ads, video, blogging, calling people and one of two things gets in their way of this succeeding.
UGLY TRUTH #1: Giving away great content without having a relationship building system in place to capture and more importantly nurture your prospects automatically is DROWNING. Even if you have a full clientele it’s very important to set up a nurture system for prospects.
UGLY TRUTH #2: Ignorance is the same as DROWNING. If the system you have in place is not working however you don’t know because you are not consistently using, testing and tweaking it you are NOT waving you are drowning, and you are drowning slowly.
DANGER: When you are feeling desperate (DROWNING) in your marketing it might even feel productive to you to randomly put things out there rather than doing nothing… however…. from the outside it just looks like drowning not waving.
Great marketing is warm, valuable and thoughtful. It is waving at your tribe, calling them over, nurturing them and offering value to them. It takes listening, infrastructure, planning, testing, wanting the best results for your product or service and technology.
The challenge is most of you don’t want to be marketers you want to do what you do best and the world needs you to.
Can The Women’s Business Momentum Center do all the heavy lifting for you? If you are ready to set up an awesome system to get things rolling so that you can wave at your tribe with value then why not let me do all the heavy lifting for you.
I’m so excited…The Growth Acceleration Program starts in TWO DAYS and it will set you up beautifully to shift from drowning to waving in your business in 6 Weeks…
YES! There is room for just a couple more Diva’s then we will start a wait list for September.
And you really don’t want to have to wait till September do you? The price will be higher then!
>>> So if you are ready to start waving NOW! click here to register and find out more about The WBMC 6 Week Growth Acceleration Program.
Marianne Emma Jeff
Get it Done Diva
P.S. In case you are curious BELOW is the poem that really got me thinking.
>>> P.P.S. Only TWO Days Left till we start the 6 Week Growth Acceleration Program click here to join now!
Not Waving But Drowning
Nobody heard him, the dead man,
But still he lay moaning:
He was much further out than you thought
And not waving but drowning.
Poor chap, he always loved larking
And now he’s dead
It must have been too cold for him his heart gave way,
They said.Oh, no no no, it was too cold always(Still the dead one lay moaning)
I was much too far out all my life
And not waving but drowning.
– Stevie Smith