Why You Should Work ON Your Business (Not Just IN It)

I’m going to up the ante here because you are a Get-It-Done Diva and I want to push you to bring your A-Game. I want to push you beyond where you are comfortable because there are plenty of people out there to sympathize with you when you are down.   It’s easy to find someone to complain to. To be a Get-It-Done Diva you need a community, a space where complaining is not an option.  I am holding that space for you here so that you can thrive.

If you fall down on the ground, you can usually find someone to say, “I know, and I understand,” and “Isn’t that awful?” That’s great. You need people like that in your life, but you also need people that say, “Come on. Let’s get up. Let’s keep working on this.”

I’m going to push you to not just work in your business. I’m going to push you to work on your business every day. What I mean is that you are working on the vision of your business. You are working on your goals, creating the future that your business is going to step into,  and the systems that you need to do that. That’s working on your business.

Working in your business is when you are working with your clients and customers—when you are working on customer service or sales or working on some of those other pieces of your business.

Working on your business is elevating you more to that visionary place, to that leader place. You need to be working on your business every day. Michael Gerber, in his book The E-Myth Revisited, talks about the number one reason that small businesses fail—it is because owners are working IN their business, not ON their business. 

I don’t want you to fall down that trap door. I want you to dance along this game board. If you make this essential agreement with yourself, you’re going to avoid falling down that trap. It takes 2 years to set up a successful business. That’s if you do everything right. And let’s be honest with ourselves here, how many of us do everything right? Remember: fire – then aim!

Use the Get it Done Diva’s Guide to Business to keep you on track, to keep your spirits up, and to help you ignite and activate your Get-It-Done Diva.